About / How we score
Written from FDA labels, published studies and buyer reviews. Our own test of each gum comes next. Updated 14 Nov 2026.
Each gum gets up to seven scores from 1 to 5, and each score has a written rule.
The overall score is the mean of the scores that exist. A dash means that no data exists to score.
| Measure | Rule |
|---|---|
| Price | Regular price a piece in a pack of 100 or more. 5: $0.15 or less. 4: $0.22. 3: $0.30. 2: $0.40. 1: more. |
| Flavor range | Flavors on the FDA labels or the brand catalog. 5: six or more. 4: five. 3: four. 2: two or three. 1: one. |
| Short label | Sucralose, synthetic dye, titanium dioxide, BHT and gelatin in the cleanest 2 mg flavor. 5: none. 4: one. 3: two. 2: three. 1: four or more. |
| Buyer rating | Review-weighted stars at a store the brand does not own, 100 ratings or more. 5: 4.6. 4: 4.3. 3: 4.0. 2: 3.5. 1: less. |
| Taste, from buyers | Share of positive taste and flavor mentions in Amazon reviews, 30 mentions or more. 5: 80%. 4: 70%. 3: 60%. 2: 50%. 1: less. |
| Pocket format | 5: packs of 10 are standard. 4: a pack of 10 or 20 exists. 2: cartons of 80 or more only. |
| Availability | 5: three or more national sellers. 4: Amazon or two sellers. 3: one chain. 2: membership. 1: some states excluded. |
A gum ranks when it has five scores and a buyer rating that we read at a store.
Ratings from shopping feeds do not count for a rank, because we could not read the store page itself.
The data comes from FDA labels, store pages and buyer reviews, read on 14 Nov 2026.
The buyer quotes on gum pages come from public store reviews, and each quote links to its listing. We have not tested the gums ourselves yet. Our own tests will replace the quotes.
It earns nothing today, and no link on the site is paid.
If a link earns a fee later, the page will say so above the first such link. A fee will never change a score. We will not place a paid link to a nicotine product that the FDA has not approved.