Gums / Target up&up
Written from FDA labels, published studies and buyer reviews. Our own test of each gum comes next. Updated 14 Nov 2026.
Several Target buyers say yes. It is the Perrigo recipe that Costco and Amazon also sell.
Target’s review pages would not load for quotes. The ratings below come from an earlier read of ten listings.
Target buyers call it equal to the name brand. The uncoated Mint rates far lower than the coated flavors.
Just as good as Nicorette brand but less expensive.
Target buyer, Original 4 mg, 3 Dec 2025I do halfs, and sometimes even 1/3 of a piece of gum.
Target buyer, Mint Freeze 2 mg, 20 May 2026This is okay, but Target’s taste better.
Amazon buyer, comparing Amazon’s gum with Target’sPrice increased another $4+ a box!
Target buyer, Mint Freeze 2 mg, 30 Oct 2026chew too many tongue is left yellow
Target buyer, Mint Freeze 4 mg, 20 Mar 2026Ratings from ten Target listings, 1,734 reviews, read 14 Nov 2026. Target does not publish taste tallies. We quote buyers until our own test of this gum is done.
Target up&up comes in six flavors, in 2 and 4 mg.
| Flavor | Type |
|---|---|
| Original | Uncoated |
| Mint | Uncoated |
| Cool Mint | Coated |
| Mint Freeze | Coated |
| Cinnamon | Coated |
| Fruit | Coated |
Target up&up costs about $0.23 a piece in a large pack.
| Where | Pieces | Price | A piece |
|---|---|---|---|
| Target, uncoated Mint | 170 | $38.99 | $0.23 |
| Target, coated Fruit 4 mg | 160 | $42.49 | $0.27 |
| Target, coated | 100 | $28.49 | $0.28 |
Prices read on 14 Nov 2026. This page has no paid link.
Original 2 mg has acesulfame, sorbitol, flavors and buffers, and nothing else on our list.
Coated mint and fruit add sucralose, titanium dioxide and gelatin. Most 4 mg pieces contain the dye D&C Yellow 10. Most 2 mg pieces do not.
Perrigo makes it, in Denmark.
Perrigo holds the approval, and every label says Made in Denmark. Kirkland, Amazon Basic Care, Equate, up&up, Blip and Quitine all sell this recipe.
Target stores and target.com.
Target up&up scores 3.8 of 5 on six of seven measures. A sound store brand if you are in a Target anyway.
It costs more than the same recipe at Costco or Amazon. Original rates 4.45 to 4.6 at Target, and uncoated Mint 2 mg rates 3.38.
Each score runs from 1 to 5. A dash means that no data exists to score. The taste score counts what buyers wrote, because we have not tested the gum yet.
You shop at Target and want it today.
You want six flavors in a store brand.
You can wait two days for Amazon’s lower price.
You wanted the uncoated Mint.