Gums / Equate
Written from FDA labels, published studies and buyer reviews. Our own test of each gum comes next. Updated 14 Nov 2026.
Buyers on Reddit say it is softer and better flavored than Nicorette, with less of a kick.
Walmart blocked our read, so the price and rating here come from a shopping feed, and we mark them.
The one detailed account calls it softer, tastier and weaker than Nicorette. Others report a yellow tongue.
this is very similar, flavor-wise, to Big Red. There is little to no peppery taste/sensation that I can detect with Equate.
Reddit, r/stopsmoking, 9 Jun 2025this gum is much softer, so it’s tougher to ‘park’ in your mouth
Reddit, r/stopsmoking, 9 Jun 2025I don’t think I get as much nicotine from this as from the Nicorette
Reddit, r/stopsmoking, 9 Jun 2025Anytime I chew equate brand nicotine gum my tongue gets coated in this yellow blech
Reddit, r/stopsmoking, 22 Nov 2025Walmart’s review pages would not load. These accounts come from two Reddit threads. We quote buyers until our own test of this gum is done.
Equate comes in six flavors, in 2 and 4 mg.
| Flavor | Type |
|---|---|
| Original | Uncoated |
| Mint | Uncoated |
| Cool Mint | Coated |
| Ice Mint | Coated |
| Cinnamon | Coated |
| Fruit | Coated |
Equate costs about $0.28 a piece in a large pack.
| Where | Pieces | Price | A piece |
|---|---|---|---|
| Walmart, from a shopping feed | 100 | $28.32 | $0.28 |
| Walmart, from a shopping feed | 20 | $7.77 | $0.39 |
Prices read on 14 Nov 2026. This page has no paid link.
Original 2 mg has acesulfame, sorbitol, flavors and buffers, and nothing else on our list.
Coated mint and fruit add sucralose, titanium dioxide and gelatin. Most 4 mg pieces contain the dye D&C Yellow 10. Most 2 mg pieces do not.
Perrigo makes it, in Denmark.
Perrigo holds the approval, and every label says Made in Denmark. Kirkland, Amazon Basic Care, Equate, up&up, Blip and Quitine all sell this recipe.
Walmart stores and walmart.com.
Equate scores 4.0 of 5 on six of seven measures. The Walmart box of the Denmark recipe, and the cheapest way to try 20 pieces.
Twenty pieces cost about $7.77, the lowest trial price we found. Two of its scores rest on a shopping feed, so treat the total with care.
We do not rank it yet, because we have not read a buyer rating at the store itself.
Each score runs from 1 to 5. A dash means that no data exists to score. The taste score counts what buyers wrote, because we have not tested the gum yet.
You want to try a pack for under $8.
You like cinnamon. A buyer compares it to Big Red.
You want the lowest price a piece.
A yellow tongue bothers you. Choose 2 mg.